About Pure Salon

Our Pure Mission

Pure Salon in Arlington Heights

At Pure Salon, we are committed to sharing the elevated craft of hairdressing with each client. Our team of professionals are committed to excellence; not only by their choice of products, but also in every detail of our guest's experience. We strive for superior customer service in the salon and our community, and we strive to deepen our love of the industry through continuing education.  Come, relax, and be Pure.

Meet Your Pure Hair Designers

Dawn Wu, Owner & Hair Designer, American Board Certified Colorist

Dawn has been involved in the Hair and Beauty Industry since 1997 and has always enjoyed all aspects of the industry.  She graduated from The Cosmetology and Spa Institute in Crystal Lake, IL. Dawn realizes the importance of continued education and has taken her training to the next level with completion of classes that allows her to specialize in corrective hair color. In addition to hair coloring Dawn is also skilled in cutting and make-up.

On her downtime Dawn enjoys spending time her children and husband and is an advocate for living life beyond the dream.

  • Santa Barbara Balayage
  • Aveda Cutting Classes in New York
  • Vidal Sassoon Chicago ABC Cutting 1 & 2
  • Advanced Color Classes San Francisco, Dallas, Chicago


Ashley Burfiendt, Owner & Hair Designer

Ashley has had a passion for art and beauty her entire life. Her journey began at Harrington College of Design in Chicago where she received her B.F.A. in Interior Design. While working in Interior Design Ashley was able to explore the use of shape, color, form, space, and texture; as well as attention to detail and management. Ashley continued to pursue her passion for beauty and studied cosmetology at the Aveda Institute in Chicago. She loves creating precision haircuts, designing natural hair color, and crafting beautiful bridal hair services for anyone’s big day. She excels at interpreting client’s requests and creating a look that compliments his/her facial features. 

Ashley loves spending time with her children and husband, friends, participating in community events, and watching Netflix.

  • Vidal Sassoon in Chicago ABC Cutting 1 & 2
  • Toni and Guy in London Short Trendy Haircuts 
  • Santa Barbara Balayage
  • Aveda Cutting in Chicago
  • Perfect and Polished Updo Bridal Hair in Chicago

Savanah, Hair Designer

Savanah graduated from The Aveda Institute in Chicago in 2017. She comes from a family of hair stylists, including her Mom, who initially sparked her interest to become a hair designer. Savanah said she was taught to always challenge herself and to be open to learning new trends and techniques in the hair industry. Her motivation comes when guests feel not only confident and beautiful with their hairstyle, but relaxed and pampered while getting their hair done.  

In her free time she likes to spend time with friends and family and binge watch Netflix series!

  • Vidal Sassoon in Chicago ABC Cutting 1
  • Santa Barbara Balayage on creative hair painting techniques
  • Lock and Loaded Men's Fading
  • Daniel Mason Jones Motivational Speaking
  • Alex Brown/ Anna Rusett Motivational Speaking
  • Age Appropriate Makeup with Muse Beauty

Rosy, Hair Designer

Rosy started studying cosmetology right after high school and graduated from Empire Beauty School in Vernon Hills.  She has been in the industry for 8 years and loves doing precision haircuts and blowouts and is knowledgeable in both Aveda and Goldwell Color.

In her free time, Rosy enjoys traveling and spending time with her family and friends.

Amy, Artistic Director & Salon Coordinator

Amy is our Salon Coordinator and Marketing Manager. She has been working in the salon industry for over 10 years. She received her license for Esthetics from Tricoci University in Chicago in 2007 and has always had a passion for giving guests the best experience possible. Amy’s joy comes from the guest’s experience and is why she loves commanding the front desk to assist with their needs. She is an organizer, loves meeting new people, and has been trained and certified in customer service strategies classes and has become a soical media enthusiast!

When not working, Amy enjoys spending time with her fiance and three dogs.

Jaz, Front Desk Coordinator